More and more consumers and small businesses are establishing their brands online. Here are some tips for launching your business presence on the internet without breaking the bank.
Step 1 – Own your Brand
Order a website domain today. If you have any ideas for small business or product names, secure the domains right away. Domain registrars such as Godaddy and Register.com make it easy and very affordable to own a website domain. It never hurts to order domains, even if you’re not sure that you will set up a website or blog right away. Better safe at home than late to the plate!
Step 2 – Establish your Presence
Once the plan for your small business or personal hobby site has been developed, you’re ready to start building your online presence. Whether you use an affordable template-driven website or start a free blog (we recommend WordPress), you’ll want to let your future customers know what you’re about and how they can reach you. Refer to our earlier post, Three Simple Tips for Enhancing Your Company Website for recommended page content.
Step 3 – Deliver the Goods
Once you know what your business or hobby site will be all about, start sharing content with your audience. Blogging is a great option that helps build credibility with consumers and search engines, but you must keep the site updated often. The only thing worse than a website that’s out of date, is a blog that gets neglected. If you’re not willing to put in the time to post content for your audience on a regular basis, then blogging may not be right for you.
Facebook pages and Twitter profiles are two other great ways to establish your presence online. But, just like with a blog, you must engage your audience to deliver informative and entertaining content. If you don’t update your Facebook status or Tweet often, you’ll drive your audience away. So, until you’re ready to commit time to these activities, focus your energy on your website.
We’ll dig deeper into website, social media and more general marketing content in the next few posts. Thank you for stopping by the BrainFreeze Marketing Group Blog!