BrainFreeze Marketing Group

More and more consumers and small businesses are establishing their brands online. Here are some tips for launching your business presence on the internet without breaking the bank.

Step 1 – Own your Brand

Order a website domain today. If you have any ideas for small business or product names, secure the domains right away. Domain registrars such as Godaddy and Register.com make it easy and very affordable to own a website domain. It never hurts to order domains, even if you’re not sure that you will set up a website or blog right away. Better safe at home than late to the plate!

Step 2 – Establish your Presence

Once the plan for your small business or personal hobby site has been developed, you’re ready to start building your online presence. Whether you use an affordable template-driven website or start a free blog (we recommend WordPress), you’ll want to let your future customers know what you’re about and how they can reach you. Refer to our earlier post, Three Simple Tips for Enhancing Your Company Website for recommended page content.

Step 3 – Deliver the Goods

Once you know what your business or hobby site will be all about, start sharing content with your audience. Blogging is a great option that helps build credibility with consumers and search engines, but you must keep the site updated often. The only thing worse than a website that’s out of date, is a blog that gets neglected. If you’re not willing to put in the time to post content for your audience on a regular basis, then blogging may not be right for you.

Facebook pages and Twitter profiles are two other great ways to establish your presence online. But, just like with a blog, you must engage your audience to deliver informative and entertaining content. If you don’t update your Facebook status or Tweet often, you’ll drive your audience away. So, until you’re ready to commit time to these activities, focus your energy on your website.

We’ll dig deeper into website, social media and more general marketing content in the next few posts. Thank you for stopping by the BrainFreeze Marketing Group Blog!

Having a company website is a must-have nowadays. With over 75% of people in North America having access to the internet on everything from smartphones and iPads to laptops and desktop computers, it’s essential that every business establishes themselves online. Not only is it important to set up a website, but every company website should include five crucial components.

BrainFreeze Marketing Group’s Three Simple Tips for Enhancing the Quality of Your Company Website:

1. Prominently display company contact information
   

   Regardless of what line of business you’re involved with, be sure that potential customers can locate your contact information. If you’re an online retailer who prefers not to receive phone calls, make sure you offer an email address (at minimum). A mailing address will add more credibility – providing customers reassurance that your business exists in the world.

2. Tell customers who you are
   

   Whether you’re in the service, manufacturing or retail industry, be sure to provide a place on your website to let potential customers know who you are. Share your name, a brief biography and basic information to let consumers know why you are an expert in your line of business.

3. Include customer testimonials or reviews
   

   When potential customers browse the internet and land on your website, they will be looking for assurance that you are reputable. Create a webpage that’s prominently displayed on your website, which highlights comments from previous customers. If you operate an internet retail business, include a rating system (usually 1 to 5 stars). Not every customer will spend time reading testimonials, but knowing that “4 out of 5 customers recommend this product” will absolutely instill confidence in new shoppers looking for your products.

There are many other important features of company websites, but we’ll save those for another day. At minimum, make sure that consumers can learn who you are, how to contact you, and whether other people have been satisfied with your business.

In our next post, we’ll discuss how to create a company presence online without breaking the bank. Stay tuned!

We’re delighted to announce the establishment of BrainFreeze Marketing Group LLC!

BrainFreeze represents micro-entrepreneurs* and other small businesses that are motivated to enhance customer relationships through the development of cost-effective marketing solutions. Our team brings an extensive array of marketing experience in the medical device, internet marketing, b2b and brick and mortar retail industries. We want to help our clients succeed at a higher level by developing practical marketing projects aimed at building stronger relationships between your business, its customers and the community.

Stay tuned for more information about BrainFreeze Marketing Group. Website coming soon!